about the brand

BRAND HISTORY

Being in the cosmetics industry for over 25 years, we have gained and given a lot of our experience and expertise in the field and devoted our efforts to the world of beauty. 

WE at SANE believe that Beauty is limitless in its meaning and interpretation. 

Beauty is subjective. Beauty is universal. Beauty is personal. Beauty is everywhere. And Beauty is for everyone. These beliefs lead to where SANE stands as a makeup brand today. 

We are a brand that aims to succeed in accompanying women and makeup artists in their everyday life and assuring a level of well-being, professionalism, loyalty, and most importantly, safety with the help of our quality products and services. Better yet, we want to cater to the makeup needs of everyone all over the world. 

In 2013, we decided to change our strategy and use the immense know how of our team and the experience they acquired from dealing with women, men, and professionals in the field over the years. Intricate research lead us to identify market demands, problems, and solutions. Evidently, SANE knew what women wanted and what professionals lacked. 

SANE is made with love, passion, and devotion by experts and professionals in the makeup field; it is made with a sense of responsibility to achieve safe products besides quality and efficacy. 

Before its launch in 2016, SANE saw three years of development in the most advanced laboratories by the best chemists in the field. 

With a distinctive and unique European identity, the brand boasts remarkable products developed in France, Italy, and Germany, with its main offices set in Rome. We are proud and ready to finally share our quality products and experience all aspects of the brand with the world. 

 

 

 

 

 

Being in the cosmetics industry for over 25 years, we have gained and given a lot of our experience and expertise in the field and devoted our efforts to the world of beauty.  WE at SANE believe that Beauty is limitless in its meaning and interpretation.  Beauty is subjective. Beauty is universal. Beauty is personal. Beauty is eve read more >

BRAND PHILOSOPHY

A world of duality

SANE represents the many faces of a woman. Hence, our tagline: BE IN SANE.
SANE means a versatile woman, a sweetheart by day and a glamorous soul by night. Likewise,
sensual femininity vs. wild beauty and so on.
Sanity and insanity are both found in every individual. Now, these qualities are successfully translated
in the brand like no other¦ a brand that speaks a dual language.
Our symbol is a never-ending loop that represents our brand values, infinite colors, everlasting
formulations, and timeless beauty. Moreover, SANE is infinitely PRO and is inspired by the world of
arts and design.
This symbol represents a dual universe and all of its possibilities.
With that, we have the choice to be anything and anyone we want.
Consequently, SANE represents an infinite diversity of forms of beauty and expression for everyone.